Creative Director
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ZipRecruiter's "ZipRecrooners"

 In a world full of pessimistic outlooks on the job market, ZipRecruiter needed a way to cut through the noise and put a positive spin on hiring. The best way to do that and make it stick? Sing it, of course.

Introducing, The ZipRecrooners, a funkedelic soul band that shows up right when hiring hits a sour note. Whether a business is struggling to find the perfect candidate, or build an entire team, the ZipRecrooners arrive on cue with a smooth, catchy reminder: “Meet Your Match on ZipRecruiter.”

The result? Well, by turning the hiring journey into a feel-good moment, ZipRecruiter transformed a universal frustration into something more optimistic and ear-wormy, with a few testimonials below to prove it.

2026 Silver ADDY Winner